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      Dec 30, 2024
    		 
    Palo Alto College Schedule/Catalog 2014-2015 
    		    
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    Palo Alto College Schedule/Catalog 2014-2015 [Archived Catalog]

    Advertising/Public Relations: Associate of Arts, concentration in Communications

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    The Communications Department of Palo Alto College offers classes that empower all students with a greater understanding of the Information Age in which they live and with the necessary skills to thrive in an increasingly global and digital environment.

    Palo Alto College offers three state approved Communications Fields of Study, or “tracks,”  for Communications: Journalism/ Mass Communication; Advertising/Public Relations; and Radio & Television/Broadcast Journalism.

    Besides learning about the historical underpinnings of the mass media and how to critically analyze its content, students take courses with a strong hands-on learning emphasis through the creation of their own media content - professional-quality websites, broadcast-ready digital television productions, and well-crafted articles and layouts for Palo Alto’s student-produced newsletter, The Pulse. All Communications students build a portfolio of work to present to their transfer institutions and potential employers.

    This program is a THECB-approved Field of Study.

    Related Degrees and Certificates

    Journalism/Mass Communication: Associate of Arts concentration in Communications  

    Radio & TV Broadcast Journalism: Associate of Arts concentration in Communications  

    Digital Art: Associate of Arts concentration in Digital Arts and Media  

     

    Degree Requirements (Total Credit Hours 60)

    (For students specializing in Advertising/Public Relations)

    Communications (10) Core - 2 courses (6 credit hours)

    Mathematics (20) Core - 1 course (3 credit hours)

    Select 1 course from the Mathematics (20) Core 

    Life and Physical Sciences (30) Core - 2 courses (6 credit hours)

    Select 2 courses from the Life and Physical Sciences (30) Core 

    Language, Philosophy & Culture (40) Core - 1 course (3 credit hours)

                Select 1 course from the Language, Philosophy & Culture (40) Core 

    Creative Arts (50) Core - 1 course (3 credit hours)

                Select 1 course from the Creative Arts (50) Core 

    American History (60) Core - 2 courses (6 credit hours)

                Select 2 courses from the American History (60) Core 

    Government/Political Science (70) Core - 2 courses (6 credit hours)

                Select 2 courses from the Government/Political Science (70) Core 

    Social and Behavioral Sciences (80) Core - 1 course (3 credit hours)

    Select 1 course from the Social and Behavioral Sciences (80) Core   

    Additional Communications (90) Core - 1 course (3 credit hours)

                Select 1 course from the Additional Communication (90) Core 

    Additional Language, Philosophy and Culture (90) Core - 1 course (3 credit hours)

                Select 1 course from Additional Language, Philosophy and Culture (90) Core 

    Additional Requirements* (18 credit hours)

    Choose one of the following two options:

     

    Option 1:

    Option 2:

    NOTES:

    Courses from the Additional Requirements area may not be used to satisfy Core Curriculum requirements.
    CIP Code: 09.0701
    Major Code: CAPR

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