Palo Alto College Schedule/Catalog 2015-2016 [Archived Catalog]
Advertising/Public Relations: Associate of Arts, concentration in Communications
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The Communications Department of Palo Alto College offers classes that empower all students with a greater understanding of the Information Age in which they live and with the necessary skills to thrive in an increasingly global and digital environment.
Palo Alto College offers three state approved Communications Fields of Study, or “tracks,” for Communications: Journalism/ Mass Communication; Advertising/Public Relations; and Radio & Television/Broadcast Journalism.
Besides learning about the historical underpinnings of the mass media and how to critically analyze its content, students take courses with a strong hands-on learning emphasis through the creation of their own media content - professional-quality websites, broadcast-ready digital television productions, and well-crafted articles and layouts for Palo Alto’s student-produced newsletter, The Pulse. All Communications students build a portfolio of work to present to their transfer institutions and potential employers.
This program is a THECB-approved Field of Study.
Related Degrees and Certificates
Journalism/Mass Communication: Associate of Arts concentration in Communications
Radio & TV Broadcast Journalism: Associate of Arts concentration in Communications
Digital Art: Associate of Arts concentration in Digital Arts and Media
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