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Palo Alto College Schedule/Catalog 2020-2021 [Archived Catalog]
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MRKG 2349 - Advertising and Sales Promotion
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.
Semester Hours: (3 -3- 0)
CIP: 52.1401
Offered at:
NLC: No
NVC: No
PAC: Yes
SAC: Yes
SPC: Yes
Click here for course schedule information.
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