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  Nov 27, 2024
 
Palo Alto College Schedule/Catalog 2012-2013 
    
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Palo Alto College Schedule/Catalog 2012-2013 [Archived Catalog]

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MUSB 2301 - Music Marketing and Merchandising


Prerequisites: MUSB 1305

Methods of music distribution, retailing, and wholesaling. Includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising, and marketing mix.

Semester Hours: (3-3-0)

CIP: 50.1003


Click here for course schedule information.



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