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    Palo Alto College
   
 
  Mar 28, 2020
 
Palo Alto College Schedule/Catalog 2017-2018 
    
Palo Alto College Schedule/Catalog 2017-2018 [Archived Catalog]

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MRKG 1311 - Principles of Marketing


Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Recommended Basic Skills prerequisites: INRW 0305 , MATH 0305 

Semester Hours: (3-3-0)

CIP: 52.1401




Offered at:
NLC: No
NVC: Yes
PAC: Yes
SAC: Yes
SPC: Yes


Click here for course schedule information.



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