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    Palo Alto College
   
 
  Sep 25, 2020
 
Palo Alto College Schedule/Catalog 2017-2018 
    
Palo Alto College Schedule/Catalog 2017-2018 [Archived Catalog]

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MRKG 1302 - Principles of Retailing


Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

Recommended Basic Skills prerequisites: INRW 0305 , MATH 0305 

Semester Hours: (3-3-0)

CIP: 52.1401




Offered at:
NLC: No
NVC: No
PAC: Yes
SAC: Yes
SPC: Yes


Click here for course schedule information.



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