Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
    Palo Alto College
   
 
  Nov 25, 2024
 
Palo Alto College Schedule/Catalog 2015-2016 
    
Catalog Navigation
Palo Alto College Schedule/Catalog 2015-2016 [Archived Catalog]

Add to Publication(opens a new window)

MRKG 1311 - Principles of Marketing


Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Recommended Basic Skills prerequisites: INRW 0305 , MATH 0305 

Semester Hours: (3-3-0)

CIP: 52.1401





Click here for course schedule information.



Add to Publication(opens a new window)