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Palo Alto College Schedule/Catalog 2021-2022 [Archived Catalog]
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MRKG 2371 - New Media Marketing II
Prerequisites: MRKG 1371
This intermediate-level course builds on knowledge and skills acquired in New Media Marketing I to include application of digital and social media marketing concepts and the development of marketing plans integrating new media. Students strengthen utilization of new media to include popular social media platforms, search engine optimization, and website design principles to develop comprehensive marketing plans.
Semester Hours: (3 -3- 1)
CIP: 52.1401
Offered at:
NLC: No
NVC: No
PAC: Yes
SAC: No
SPC: No
Click here for course schedule information.
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