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      Dec 18, 2024
    		 
    Palo Alto College Schedule/Catalog 2013-2014 
    		    
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    Palo Alto College Schedule/Catalog 2013-2014 [Archived Catalog]

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    MUSB 2301 - Music Marketing and Merchandising


    Prerequisites: MUSB 1305 

    Methods of music distribution, retailing, and wholesaling. Includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising, and marketing mix.

    Semester Hours: (3-3-0)

    CIP: 50.1003


    Click here for course schedule information.


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