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    Palo Alto College
   
 
  Jul 26, 2017
 
 
    
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Palo Alto College Schedule/Catalog 2013-2014 [Archived Catalog]

Advertising/Public Relations: Associate of Arts, concentration in Communications


Return to: Degree Plans & Certificates - Academic/Technical

The Communications Department of Palo Alto College offers classes that empower all students, both Communications majors and non-majors, with a greater understanding of the Information Age in which they live and with the necessary skills to thrive in an increasingly global and digital environment.

Palo Alto College offers three state approved Communications Fields of Study, or “tracks,”  for Communications majors: Journalism/ Mass Communication; Advertising/Public Relations; and Radio & Television/Broadcast Journalism.

Besides learning about the historical underpinnings of the mass media and how to critically analyze its content, students take courses with a strong hands-on learning emphasis through the creation of their own media content — professional-quality websites, broadcast-ready digital television productions, and well-crafted articles and layouts for Palo Alto’s student-produced newsletter, The Pulse. All Communications majors build a portfolio of work to present to their transfer institutions and potential employers.

This program is a THECB-approved Field of Study.

Related Degrees and Certificates

Journalism/Mass Communication: Associate of Arts, concentration in Communications 

Radio & TV Broadcast Journalism: Associate of Arts, concentration in Communications 

Digital Art: Associate of Arts, concentration in Digital Arts and Media 

 

Degree Requirements (Total Credit Hours 60)


(For students specializing in Advertising/Public Relations)

Additional Communications (3 Hours)


            Select 1 course from the Additional Communication (11) Core 

Mathematics (3 Hours)


Select 1 course from the Mathematics (20) Core 

Natural Sciences (6 Hours)


Select 2 courses from the Natural Sciences (30) Core 

Humanities (3 Hours)


            Select 1 course from the Humanities (40) Core 

Additional Humanities (3 Hours)


            Select 1 course from Additional Humanities (41) Core 

Visual and Performing Arts (3 Hours)


            Select 1 course from the Visual and Performing Arts (50) Core 

History (6 Hours)


            Select 2 courses from the History (60) Core 

Government (6 Hours)


            Select 2 courses from the Government (70) Core 

Social and Behavioral Sciences (3 Hours)


Select 1 course from the Social and Behavioral Sciences (80) Core   

Additional Requirements* (18 Hours)


Choose one of the following two options:

 

NOTES:


Courses from the Additional Requirements area may not be used to satisfy Core Curriculum requirements.
CIP Code: 09.0701
Major Code: CAPR

Return to: Degree Plans & Certificates - Academic/Technical