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    Palo Alto College
   
 
  May 04, 2024
 
Palo Alto College Schedule/Catalog 2011-2012 
    
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Palo Alto College Schedule/Catalog 2011-2012 [Archived Catalog]

Marketing: Associate of Science, concentration in Marketing – Business Administration


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An Associate of Science with a concentration in Business Administration in Marketing provides instruction to enable students to build a strong foundation of knowledge and skills in the area of business as it pertains to marketing and communications.  The courses offer a student exposure to a variety of career fields and an overview of management.  Students will develop knowledge in strategic communications and planning, to include marketing plans and strategies.  The courses are transferable to four-year institutions, with any major in a business-related area, especially for students pursuing four-year degrees such as a B.B.A. in Business Administration or a B.A.A.S. in Business Management.

Related Degrees and Certificates

Business Management, A.A.S. 

Business: Associate of Science, concentration in General Business – Business Administration 

Management: Associate of Science, concentration in Management – Business Administration 

 

Business Administration, A.S. Degree Plan (MRKT) (For students majoring in Marketing)


Communication (9 Hours)


 
 
Select 1 course from the Additional Communication (11) Core   

Natural Sciences (7 Hours)


Select 2 courses from the Natural Sciences (30) Core 

Social and Behavioral Sciences (15 Hours)


 
 
Select 2 courses from the History (60) Core   
Select 1 course from the Social and Behavioral Sciences (80) Core   

Humanities and Visual/Performing Arts (9 Hours)


Select 1 course from the Humanities (40) Core 
Select 1 course from the Additional Humanities (41) Core 
Select 1 course from the Visual and Performing Arts (50) Core 

Kinesiology/Dance (2 Hours)


Two hours required from the Kinesiology (90) Core   

Transfer Degree Note:


Courses from the Additional Requirements area may not be used to satisfy Core Curriculum requirements.

Total Hours 60


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