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    Palo Alto College Schedule/Catalog 2011-2012
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      May 18, 2024
    		 
    Palo Alto College Schedule/Catalog 2011-2012 
    		    
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    Palo Alto College Schedule/Catalog 2011-2012 [Archived Catalog]

    Marketing: Associate of Science, concentration in Marketing – Business Administration

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    Return to Programs and Courses - Computer Science/Computer Information Systems/Business Return to: Programs and Courses - Computer Science/Computer Information Systems/Business

    An Associate of Science with a concentration in Business Administration in Marketing provides instruction to enable students to build a strong foundation of knowledge and skills in the area of business as it pertains to marketing and communications.  The courses offer a student exposure to a variety of career fields and an overview of management.  Students will develop knowledge in strategic communications and planning, to include marketing plans and strategies.  The courses are transferable to four-year institutions, with any major in a business-related area, especially for students pursuing four-year degrees such as a B.B.A. in Business Administration or a B.A.A.S. in Business Management.

    Related Degrees and Certificates

    Business Management, A.A.S. 

    Business: Associate of Science, concentration in General Business – Business Administration 

    Management: Associate of Science, concentration in Management – Business Administration 

     

    Business Administration, A.S. Degree Plan (MRKT) (For students majoring in Marketing)

    Communication (9 Hours)

     
     
    Select 1 course from the Additional Communication (11) Core   

    Mathematics (3 Hours)

    Natural Sciences (7 Hours)

    Select 2 courses from the Natural Sciences (30) Core 

    Social and Behavioral Sciences (15 Hours)

     
     
    Select 2 courses from the History (60) Core   
    Select 1 course from the Social and Behavioral Sciences (80) Core   

    Humanities and Visual/Performing Arts (9 Hours)

    Select 1 course from the Humanities (40) Core 
    Select 1 course from the Additional Humanities (41) Core 
    Select 1 course from the Visual and Performing Arts (50) Core 

    Kinesiology/Dance (2 Hours)

    Two hours required from the Kinesiology (90) Core   

    Additional Requirements (15 Hours)

    Transfer Degree Note:

    Courses from the Additional Requirements area may not be used to satisfy Core Curriculum requirements.

    Total Hours 60

    Return to Programs and Courses - Computer Science/Computer Information Systems/Business Return to: Programs and Courses - Computer Science/Computer Information Systems/Business


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