Alamo Colleges District

Alamo Colleges District

County school is located

Serving the Bexar County community through its programs and services that help students succeed in acquiring the knowledge and skills needed in today’s world. Today, five colleges fulfill this promise with a vast array of courses and 2-year degrees.
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Northeast Lakeview College

Northeast Lakeview College

Northeast Bexar County
Est. 2007

Serving more than 6,000 students from the ten Metrocom Communities and northeast San Antonio. Named “Best Institutional Facility” by Live Oak Economic Development.
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Northwest Vista College

Northwest Vista College

Northwest San Antonio
Est. 1995

Creating opportunites for success by offering quality academic, technical and life-long learning experiences to its diverse communities in a collaborative, student-centered, data-informed and shared leadership environment.
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Palo Alto College

Palo Alto College

South San Antonio
Est. 1985

Top 10 finalist for the 2019 Aspen Prize for Community College Excellence, the nation’s signature recognition of high achievement and performance in America’s community colleges.
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St. Philip’s College

St. Philip’s College

East and Southwest
San Antonio
Est. 1898

A comprehensive public community college whose mission is to empower our diverse student population through educational achievement and career readiness.
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San Antonio College

San Antonio College

Midtown
Est. 1925

San Antonio College is named in the top 150 community colleges in the nation by Aspen Institute, and is ranked among the Top 10 colleges for Hispanics by Hispanic Outlook Magazine.
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Palo Alto College

Jan 02, 2025

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Palo Alto College Schedule/Catalog 2020-2021 [Archived Catalog]

Business Management & Operations - Marketing A.A.S Specialization ♦

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Business Management & Operations - Marketing A.A.S Specialization is a two-year program designed to develop the fundamental skills, knowledge, attitudes, and experience necessary for men and women to effectively market programs and organizations.

This offering is available in the following modes:

Face-to-face, Fully online

With this award, you may seek jobs such as:

Marketing analyst, coordinator, or director

Social Media Marketing

Related Awards

Business Management & Operations - Administration Level 1 Certificate ♦

Business Management & Operations - Entrepreneurship A.A.S Specialization ♦

Business Management & Operations - Entrepreneurship Level 1 Certificate ♦

Business Management & Operations - Marketing Level 1 Certificate ♦

Business Management & Operations - Management Specialization, A.A.S. ♦

Business Management & Operations - Administration Level 1 Certificate ♦

♦ — This symbol indicates the offering is also available fully online.

Total Credit Hours Required: 60

Semester I

BMGT 1327 - Principles of Management
BUSI 1301 - Business Principles
BCIS 1305 - Business Computer Applications
MRKG 1301 - Customer Relations

Semester II

MRKG 1311 - Principles of Marketing ***
MRKG 1302 - Principles of Retailing
BMGT 1309 - Information and Project Management
BMGT 2303 - Problem-Solving and Decision-Making

Semester III

BUSI 2301 - Business Law I
HRPO 2301 - Human Resources Management

Semester IV

MATH 1324 - Mathematics for Business & Social Sciences
COMM 2324 - Practicum in Electronic Media
MRKG 2312 - e-Commerce Marketing
ENGL 1301 - Composition I

Semester V

SPCH 1315 - Public Speaking or SPCH 1321 Business and Professional Communication
MRKG 2348 - Marketing Research and Strategies
MRKG 2349 - Advertising and Sales Promotion
MRKG 2380 - Cooperative Education - Marketing/Marketing Management, General *

Semester VI

Select one course from Language, Philosophy & Culture (40) Core or Creative Arts (50) Core
ECON 2302 - Principles of Microeconomics

Milestone Course(s)

*** denotes Milestone course(s).
A milestone course is a course that is critical for success in this program.

Additional Program Informaton

Students enrolled in Business Management & Operations - Marketing A.A.S Specialization will learn up-to-date marketing practices and trends that are directly applicable to today’s workplace. They will learn key concepts for entry-level jobs in marketing and learn leadership skills that are directly transferable to today’s work environment.

Notes:

# Course not offered at PAC
* Capstone Course
Program CIP: 52.0201
Major Code: BMOM

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