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    Palo Alto College
   
 
  Dec 14, 2019
 
Palo Alto College 2009-2010 Academic Catalog 
    
Palo Alto College 2009-2010 Academic Catalog [Archived Catalog]

Communications: Advertising/Public Relations, A.A.


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The Communications Department of Palo Alto College offers classes that empower all students, both Communications majors and non-majors, with a greater understanding of the Information Age in which they live and with the necessary skills to thrive in this increasingly global and digital environment.

Palo Alto College offers three Communications sub-areas or “tracks” for Communications majors: Journalism/ Mass Communication; Advertising/Public Relations; and Radio & Television/Broadcast Journalism.

Besides learning about the historical underpinnings of the mass media and learning how to critically analyze its content, students are offered courses with a strong hands-on learning emphasis through the creation of their own media content — professional-quality websites, broadcast-ready digital television productions, and well-crafted articles and layouts for Palo Alto’s student-produced newsletter, The Pulse. All Communications majors will build a portfolio of work to present to their transfer institutions and potential employers.

Those students planning to pursue a baccalaureate degree in Communications should base all course selections on the degree plan from the institution to which they plan to transfer. Students who intend to major in Communications and have not yet decided on the senior college that they will transfer to should follow Palo Alto College’s degree plan for Communications majors.

This program is a THECB-approved Field of Study.

Related Degrees and Certificates

Communications: Journalism/Mass Communication, A.A. 

Communications: Radio & TV Broadcasting/Broadcast Journalism, A.A. 

Digital Art, A.A. 

 

Associate of Arts in Communications (3031)


(For students specializing in Advertising/Public Relations)

Communication (9 Hours)


 
 
Select 1 course from the Additional Communication (11) Core   

Natural Sciences (7 Hours)


Select 2 courses from the Natural Sciences (30) Core 

Humanities and Visual/Performing Arts (9 Hours)


Select 1 course from the Humanities (40) Core 
Select 1 course from the Additional Humanities (41) Core 
Select 1 course from the Visual and Performing Arts (50) Core 

Social and Behavioral Sciences (15 Hours)


 
 
Select 2 courses from the History (60) Core   
Select 1 course from the Social and Behavioral Sciences (80) Core   

Kinesiology/Dance (2 Hours)


Two hours required from the Kinesiology (90) Core   

Additional Requirements* (12 Hours)


A total of 12 hours chosen from Competency 1 and Competency 2 charts.

*A course may count toward only one competency area, as designated by the sending institution.

Click here  to view the Field of Study Curricula.

Transfer Degree Note:


Courses from the Additional Requirements area may not be used to satisfy Core Curriculum requirements.

Total Hours 60


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