Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
   
Palo Alto College Schedule/Catalog 2012-2013
Palo Alto College
   
 
  Mar 28, 2024
 
Palo Alto College Schedule/Catalog 2012-2013 
    
Catalog Navigation
Palo Alto College Schedule/Catalog 2012-2013 [Archived Catalog]

Add to Publication(opens a new window)

MRKG 1311 - Principles of Marketing


Reading Basic Skills Prerequisite: READ 0301
Math Basic Skills Prerequisite: MATH 0301
Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Semester Hours: (3-3-0)

CIP: 52.1401


Click here for course schedule information.



Add to Publication(opens a new window)