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      Apr 19, 2024
    		 
    Palo Alto College Schedule/Catalog 2015-2016 
    		    
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    Palo Alto College Schedule/Catalog 2015-2016 [Archived Catalog]

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    MRKG 1302 - Principles of Retailing


    Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

    Recommended Basic Skills prerequisites: INRW 0305 , MATH 0305 

    Semester Hours: (3-3-0)

    CIP: 52.1401




    Click here for course schedule information.


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