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Palo Alto College 2009-2010 Academic Catalog [Archived Catalog]
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MUSB 2301 - Music Marketing and Merchandising
Prerequisites: MUSB 1305
Methods of music distribution, retailing, and wholesaling. Includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising, and marketing mix.
Semester Hours: (3- 3 -0)
CIP: 50.0909
Click here for course schedule information.
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