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    Palo Alto College
   
 
  Mar 31, 2020
 
Palo Alto College 2009-2010 Academic Catalog 
    
Palo Alto College 2009-2010 Academic Catalog [Archived Catalog]

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MRKG 1311 - Principles of Marketing


Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Semester Hours: (3- 3 -0)

CIP: 52.1401


Click here for course schedule information.



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