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      Sep 15, 2026
    		 
    Palo Alto College 2009-2010 Academic Catalog 
    		    
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    Palo Alto College 2009-2010 Academic Catalog [Archived Catalog]

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    MRKG 1311 - Principles of Marketing


    Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

    Semester Hours: (3- 3 -0)

    CIP: 52.1401


    Spring 2027 course schedule information


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