ITSC 1372 - Search Engine Optimization II

Prerequisites: ITSC 1371

Advanced Search Engine Optimization concepts and techniques. Topics cover advanced on-site optimization activities including creation of XML site maps and optimizing for long-tail keywords; off-site promotion techniques including article submissions and back-linking blogs and social networks; website traffic analysis.

Semester Hours: (3-3-1)

CIP: 11.0101

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