New Media Marketing II   [Archived Catalog]
Palo Alto College Schedule/Catalog 2021-2022
   

MRKG 2371 - New Media Marketing II


Prerequisites: MRKG 1371  

This intermediate-level course builds on knowledge and skills acquired in New Media Marketing I to include application of digital and social media marketing concepts and the development of marketing plans integrating new media.  Students strengthen utilization of new media to include popular social media platforms, search engine optimization, and website design principles to develop comprehensive marketing plans.

Semester Hours: (3 -3- 1)

CIP: 52.1401


Offered at:
NLC: No
NVC: No
PAC: Yes
SAC: No
SPC: No


Click here for course schedule information.