International Marketing Management   [Archived Catalog]
Palo Alto College Schedule/Catalog 2016-2017
   

IBUS 1354 - International Marketing Management


Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international marketing plan.

Semester Hours: (3-3-0)

CIP: 52.1101


Offered at:
NLC: No
NVC: No
PAC: Yes
SAC: Yes
SPC: No


Click here for course schedule information.